• 16-Mar-2021 to Until Filled (EST)
  • Marketing
  • Herndon, VA, USA
  • Full Time

Who we are:

Vbrick enables organizations to leverage the power of video to engage, empower and transform. Our industry leading Rev enterprise video platform is a complete solution for businesses to capture, manage and securely distribute live and on-demand video globally at scale to any device. The world's most widely recognized brands adopt Vbrick solutions to overcome network complexity and risk to meet critical live video needs from CEO all hands meetings to team broadcasts and to support innovative uses of on-demand recorded videos for sales, marketing, training, compliance, security, and user generated content. Vbrick solutions integrate with and complement unified communications systems and provide the analytics and intelligence to maximize return on video investments.

Title: Digital Marketing Manager

About the Job:

The Digital Marketing Manager is responsible for management and coordination of overall company market awareness and corporate communications initiatives. This role will be an integral part of Vbrick's Marketing Team and is responsible for managing, developing and implementing the online marketing strategy to maximize site traffic growth, conversion rates, and user participation. This role is responsible for leveraging search, display, and other forms of digital marketing to generate awareness and quality leads. The role will also include ownership of integrating web marketing into all promotional campaigns and initiatives, including support of the Company's social media strategy. Equally as important to campaign management are web analytics and conversion tracking, both used to monitor effectiveness and drive optimization activities. The role will pursue superior results using both hands-on experience and effective third party agency management skills.

What you'll do:

Web: Implement strategies that increase awareness about Vbrick's products and services, continue to build upon our authoritative industry position, and generate new business opportunities in the form of qualified leads via webform conversion.

Paid Search Engine Marketing: Manage directly and work with external third party vendors where appropriate to manage the company's global paid search marketing activities, optimize website/landing pages, conduct A/B testing, and change ad text creative. Continuously review and optimize target keywords, creative and landing pages with other stakeholder groups within Vbrick Systems.

Web Analytics: Analyze website performance metrics and provide web analytics reports (monthly, quarterly, ad hoc); identify actionable data points and make optimization recommendations or changes to programs where applicable.

Web Presence: Lead strategy development for how Vbrick's products and services are represented on the website. Drive ongoing improvement of website through coordination of input from cross-functional subject matter experts.

Ownership of Organic Search Optimization: Focused optimization of website and other marketing tactics to elevate Vbrick's position on searches for high relevance search terms and phrases. Recommend best practices in search for keyword expansion, competitive research and opportunity identification

Display and Other Content Advertising: Work with internal resources and external agencies to optimize creative, tracking and conversion optimization. Manage the development and implementation of online advertising campaigns that meet ROI, lead generation, brand awareness, traffic generation, and conversion objectives

Social Media: Lead the definition and execution of social media strategy and manage social media outlets.

Competitive Intelligence: Analyze and report on competitor's online marketing activities; Make recommendations based on analysis

Public Relations: Support press release development and distribution.

What you'll bring:

Experience in marketing communications and/or digital marketing in enterprise software.

Experience managing web-based online marketing campaigns with at least 5 years focused on B2B lead generation

Experience managing Google Adwords paid search marketing activities in a B2B environment

Experience using and optimizing Google Analytics for lead conversion tracking, including developing advanced segmentation and using regular expressions for filtering.

Working knowledge of integrating marketing automation systems with campaign tracking

Superior troubleshooting skills and persistence in problem solving

Excellent organization and cross-functional communication skills

Must be a self-starter with excellent project management skills

Creative and analytical mind and strong quantitative skills

Bachelor's degree in Marketing, Communications, or a technical discipline

Knowledge of CRM and marketing automation applications as well as website CMS applications and google analytics and adwords.

A little about us:

  • Casual and flexible environment to encourage creativity and collaboration
  • Flexible hours and 4 weeks of PTO to enjoy life!
  • Competitive compensation, stock options and generous benefits

Vbrick is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

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